Elect prosecutors who will fix our broken criminal justice system.

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WE FIGHT TOGETHER.

District attorneys are among the most powerful local elected offcials in the U.S. These offcials have broad discretion to either reinforce or reform structural racism within our criminal justice system.

The Real Justice PAC works to elect reform-minded prosecutors at the county and municipal level who are committed to using the powers of their offce to fight structural racism and defend our communitites from abuse by state power.

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THE STRATEGY

The Bernie Sanders presidential campaign pioneered a new approach to mass participation electoral campaigns called "big organizing." The low-cost, high impact, digitally enabled, and volunteered powered strategies developed during the 2016 primary election offer a new playbook for winning down ballot races.

The Real Justice PAC will seek to win county prosecutor races by testing, iterating and scaling the "big organizing" approach outlined in the book Becky Bond co-authored titled: "Rules for Revolutionaries: How Big Organizing Can Change Everything."

THE OBJECTIVE OF REAL JUSTICE PAC IS TO WIN RACES WITH A BOTTOMS UP APPROACH AND A TRIPLE BOTTOM LINE.

  1. Elect candidates to county prosecutor positions where they can make a material impact on people's lives by helping to combat discriminatory policing, limiting or eliminating money bail, and rolling back other practices that lead to mass incarceration. Electing reformers to county prosecutor positions will also help restore voters' faith in public sector to address their problems.
  2. Win county prosecutor races with a systematic, mass participation approach to digital and field pioneered on the Bernie Sanders presidential campaign. Once prosecutors are elected they face enormous pressure from police unions, other elected offcials, and the staff in their offces. A campaign that includes volunteer to vote contact and small dollar fundraising, will strengthen the voices of voters as a countervailing, pro-reform voice to hold newly elected prosecutors accountable to the people who helped elect them.
  3. Generate additional votes for up-ballot races in key geographies for 2018 and 2020 at a lower marginal cost per incremental vote than can be obtained from purchasing television and other broadcast media in markets where there are expensive presidential, senate or congressional races.

OUR TACTICS

DISTRIBUTED FIELD ORGANIZING

We will train and deploy volunteers in a distributed field program (door knocking, mass site, phone, and peer to peer text message). The goal of the distributed field program is to turn out enough voters to win races via volunteer voter contact. All voters in a district will be targeted in an effort to build an accurate IDed list of supporters for GOTV. In the process, volunteers will be recruited and key voter attributes that are often missing or wrong on purchased voter files (race, cell phone number) will be tracked. Distributed field will be run nationally by a team of staff who train local volunteers and campaign staff to use a suite of mostly consumer software (Slack, Trello, Google Apps, Facebook groups), voter contact specific platforms (peer-to-peer text platform, call center software for phone banking), and a cloud-based voter contact database.

DIGITAL MEDIA

Digital will be managed in partnership with Middle Seat, a consulting firm created by former top Bernie Sanders campaign staffers. Using Facebook's pre-generated audiences, a "digital-in-a-box" approach can be applied to multiple county level prosecutor races simultaneously. Digital offerings will include list building, persuasion, voter registration, early voting mobilization, volunteer recruitment and donations.

SMALL DOLLAR FUNDRAISING

An "email fundraising in a box" program for candidates will be created by Middle Seat and supervised by Up PAC. Campaigns will be able to harness a suite of mostly consumer software by combining a low cost emailer like Action Network, landing pages on ActBlue and/or CrowdPAC for credit card transactions, and a series of pre-coded, editable email templates that are optimized for mobile. The email templates will be organized into a menu of tested campaign email sequences that embody current best practices, along with simple analytical tools and benchmarks for measuring success.

CANDIDATE RECRUITMENT

In 2016, 84 percent of county prosecutors ran unopposed. We'll seek to assess existing candidate recruitment pipelines, where possible persuade progressive partners already working on down ballot recruitment to focus on county prosecutor races, and look to engage legal networks and local social justice connectors not currently engaged in candidate recruitment to aid our efforts.

THE TEAM

BECKY BOND

Becky served as senior advisor to the Bernie Sanders 2016 presidential campaign and is the co-author of "Rules for Revolutionaries: How Big Organizing Can Change Everything." She was formerly the president of CREDO SuperPAC and political director of CREDO Mobile.

MICHAEL KIESCHNICK

Michael was the national campaign manager political director for NextGen Climate's $60 million federal election programs in 2016, including the largest independent millennial turnout program in presidential campaign history. He's the cofounder and former CEO of CREDO and co-founder of CREDO SuperPAC.

ZACK MALITZ

Zack helped lead the digital organizing department for Bernie Sanders' 2016 presidential campaign and led NextGen Climate's campus organizing program in the general election. Prior to the 2016 cycle, Zack was a campaigner at CREDO and Deputy Campaign Manager for CREDO SuperPAC.

ASHINDI MAXTON

Ashindi is an independent strategist and donor advisor with extensive work in democracy reform, racial justice, and education. In addition to her work in philanthropy, Ashindi has served as the National Policy Director of the NAACP and the National Director of Political Partnerships for SEIU, the largest labor union in the United States.

HECTOR SIGALA

Hector helped launch the Bernie 2016 campaign and continued to serve as national social media director growing the campaign's accounts to have the biggest following and highest engagement rates in the Democratic primary. Previously, Hector served as the communications director for the Congressional Hispanic Staff Association. He is a principal and co-founder of Middle Seat, a digital media consulting firm.

LARRY STAFFORD, JR.

Larry is the executive director of Progressive Maryland. He started his organizing career at the age of 17 with the Association of Community Organizations for Reform Now (ACORN) fighting the closure of low-income apartment complexes in some of the most marginalized communities within Prince George’s County. He’s worked on electoral and issue-based campaigns around the country, including with the AFL-CIO DC Central Labor Council and the New Organizing Institute.

The Bernie Sanders presidential campaign pioneered a new approach to mass participation electoral campaigns called "big organizing." The low-cost, high impact, digitally enabled, and volunteered powered strategies developed during the 2016 primary election offer a new playbook for winning down ballot races.

The Real Justice PAC will seek to win county prosecutor races by testing, iterating and scaling the "big organizing" approach outlined in the book Becky Bond co-authored titled: "Rules for Revolutionaries: How Big Organizing Can Change Everything."

THE OBJECTIVE OF REAL JUSTICE PAC IS TO WIN RACES WITH A BOTTOMS UP APPROACH AND A TRIPLE BOTTOM LINE.

  1. Elect candidates to county prosecutor positions where they can make a material impact on people's lives by helping to combat discriminatory policing, limiting or eliminating money bail, and rolling back other practices that lead to mass incarceration. Electing reformers to county prosecutor positions will also help restore voters' faith in public sector to address their problems.
  2. Win county prosecutor races with a systematic, mass participation approach to digital and field pioneered on the Bernie Sanders presidential campaign. Once prosecutors are elected they face enormous pressure from police unions, other elected offcials, and the staff in their offces. A campaign that includes volunteer to vote contact and small dollar fundraising, will strengthen the voices of voters as a countervailing, pro-reform voice to hold newly elected prosecutors accountable to the people who helped elect them.
  3. Generate additional votes for up-ballot races in key geographies for 2018 and 2020 at a lower marginal cost per incremental vote than can be obtained from purchasing television and other broadcast media in markets where there are expensive presidential, senate or congressional races.

DISTRIBUTED FIELD ORGANIZING

We will train and deploy volunteers in a distributed field program (door knocking, mass site, phone, and peer to peer text message). The goal of the distributed field program is to turn out enough voters to win races via volunteer voter contact. All voters in a district will be targeted in an effort to build an accurate IDed list of supporters for GOTV. In the process, volunteers will be recruited and key voter attributes that are often missing or wrong on purchased voter files (race, cell phone number) will be tracked. Distributed field will be run nationally by a team of staff who train local volunteers and campaign staff to use a suite of mostly consumer software (Slack, Trello, Google Apps, Facebook groups), voter contact specific platforms (peer-to-peer text platform, call center software for phone banking), and a cloud-based voter contact database.

DIGITAL MEDIA

Digital will be managed in partnership with Middle Seat, a consulting firm created by former top Bernie Sanders campaign staffers. Using Facebook's pre-generated audiences, a "digital-in-a-box" approach can be applied to multiple county level prosecutor races simultaneously. Digital offerings will include list building, persuasion, voter registration, early voting mobilization, volunteer recruitment and donations.

SMALL DOLLAR FUNDRAISING

An "email fundraising in a box" program for candidates will be created by Middle Seat and supervised by Up PAC. Campaigns will be able to harness a suite of mostly consumer software by combining a low cost emailer like Action Network, landing pages on ActBlue and/or CrowdPAC for credit card transactions, and a series of pre-coded, editable email templates that are optimized for mobile. The email templates will be organized into a menu of tested campaign email sequences that embody current best practices, along with simple analytical tools and benchmarks for measuring success.

CANDIDATE RECRUITMENT

In 2016, 84 percent of county prosecutors ran unopposed. We'll seek to assess existing candidate recruitment pipelines, where possible persuade progressive partners already working on down ballot recruitment to focus on county prosecutor races, and look to engage legal networks and local social justice connectors not currently engaged in candidate recruitment to aid our efforts.

BECKY BOND

Becky served as senior advisor to the Bernie Sanders 2016 presidential campaign and is the co-author of "Rules for Revolutionaries: How Big Organizing Can Change Everything." She was formerly the president of CREDO SuperPAC and political director of CREDO Mobile.

MICHAEL KIESCHNICK

Michael was the national campaign manager political director for NextGen Climate's $60 million federal election programs in 2016, including the largest independent millennial turnout program in presidential campaign history. He's the cofounder and former CEO of CREDO and co-founder of CREDO SuperPAC.

ZACK MALITZ

Zack helped lead the digital organizing department for Bernie Sanders' 2016 presidential campaign and led NextGen Climate's campus organizing program in the general election. Prior to the 2016 cycle, Zack was a campaigner at CREDO and Deputy Campaign Manager for CREDO SuperPAC.

ASHINDI MAXTON

Ashindi is an independent strategist and donor advisor with extensive work in democracy reform, racial justice, and education. In addition to her work in philanthropy, Ashindi has served as the National Policy Director of the NAACP and the National Director of Political Partnerships for SEIU, the largest labor union in the United States.

HECTOR SIGALA

Hector helped launch the Bernie 2016 campaign and continued to serve as national social media director growing the campaign's accounts to have the biggest following and highest engagement rates in the Democratic primary. Previously, Hector served as the communications director for the Congressional Hispanic Staff Association. He is a principal and co-founder of Middle Seat, a digital media consulting firm.

LARRY STAFFORD, JR.

Larry is the executive director of Progressive Maryland. He started his organizing career at the age of 17 with the Association of Community Organizations for Reform Now (ACORN) fighting the closure of low-income apartment complexes in some of the most marginalized communities within Prince George’s County. He’s worked on electoral and issue-based campaigns around the country, including with the AFL-CIO DC Central Labor Council and the New Organizing Institute.

JOIN THE MOVEMENT